The Behind The Flavor’s Podcast

In this first customer podcast, we’re joined by Norm Snyder, CEO of Reed’s Ginger Ale. Norm takes you behind the scenes on what goes into making the best ginger ale on the market. Plus, he explains Reed’s approach to innovation and new product development and why it’s important to have strong partnerships along the way.

In this episode of Behind the Flavor, Beck Flavorist Julia Pollard offers an insightful exploration of flavor classifications, including artificial, natural & artificial, natural WONF (with other natural flavors), and organic. She also delves into the various production methods—from washes to extracts—and outlines the key regulatory requirements necessary for TTB approval.

Beck's Senior Applications Manager & Technical Sales, Adam Berge, takes you Behind the Formulation discussing what goes into making new beverage formulations. If you have an idea for an energy drink, THC/CBD seltzer, soda, or canned cocktail, Adam can help take you from ideation to product shelves.

Beck's Principal Flavor Chemist reminisces about early days of flavored coffee, some of his favorite outlandish projects he's worked on and what went into creating those unique flavors, as well as his rock band Bonedaddy!

In Episode 2, Beck's Certified Principal Flavor Chemist Kevin Berdak takes an in-depth look at the history of vanilla, different types and folds, and labeling requirements.

In our debut episode we have Megan Samson, our Sensory & Analytical Scientist, discussing all things sensory. She talks about what goes into product testing, different methods, and other sensory capabilities there are to further assist product development.